Brandspot have won the bid to be the commercial part of Tall Ship Race Regatta in Gothenburg. The prestigious contract means that Brandspot will be a part of managing one of the largest public events on the Swedish West coast in 2016.
After being highly involved in managing the Volvo Ocean Race finish and the Luis Vuitton America’s Cup World Series in Gothenburg in 2015, Brandspot will now help to manage yet another big event in Gothenburg.
The Tall Ship Regatta is an event on the Tall Ship Races calendar and counts as one of the biggest family event in Europa. The race starts in Blythe, UK and finishes in on the 3-6 of September in Gothenburg. 30 big traditional ships will take part in the event and the yachts will be open to the public in Gothenburg and 250 000 spectators expected to visit the Race Village at Frihamnen.
Brandspot will be managing the commercial side of the event. The aim is to attract partners who want to be a part of the Tall Ship Regatta in Gothenburg and help them with activation and hospitality programmes during the event.