Brandspot AB will be managing the Midsummer Match Cup 2019, a new international match racing event in the picturesque community of Skärhamn on the Swedish west coast. It will be a grade one event raced in monohulls and with mixed crews.
Skärhamn is a beautiful community on the Swedish west coast, just north of the Marstrand which is well known for hosting big international sailing events. To host the new event here is a long-term commitment both by Brandspot AB as event organizers and by the municipality of Tjörn, to which Skärhamn belongs. Tjörn has hosted Tjörn Runt, one of Sweden’s biggest sailing events for over 50 years and Skärhamn has a rich maritime history.
A Race Village will be built for the event in the harbour of Skärhamn and the racing will take place on Hamnefjorden, close to cliffs and the spectators on shore. With the local businesses and activities playing their part, this will make Skärhamn a unique venue to host a match racing event. Johnie Berntsson, established skipper on the international match racing circuit, started sailing as a kid in Skärhamn.
“It’s going to be an amazing venue for match racing. We have the right mix with the municipality of Tjörn together with Brandspot, local businesses and organisations in order to make this a world-class event”, says Johnie Berntsson.
Elite teams from around the world will be invited to compete in the first edition of the regatta, which is not connected to any series or tour. The fact that the regatta will only be open to mix teams is unique in the world.
“It will be exciting to be a part of creating a new concept in international match racing and to establish the event at such a beautiful and unique venue as Skärhamn. It will be a new kind of event and we are going to work closely with the municipality of Tjörn, local businesses and other key players in the region”, says Jan Torstenson CEO of Stockholm based Brandspot AB.
Brandspot has previously worked with a number of big international sailing events such as Volvo Ocean Race Stopovers in Gothenburg and Stockholm, the America’s Cup World Series in Gothenburg and GKSS Match Cup Sweden at Marstrand.
Dates for the event will be announced shortly.