Meetingspot is Sweden’s leading annual seminar about international sailing events  and the 13th edition of the event in Gothenburg, on February 1st, had the best line-up of speakers yet. 

Meetingspot 2019 started with a keynote presentation from legendary Ocean Race sailor Chris Nicholson and continued with focusing on the leading events in the sport. Besides discussing the future of classic yacht classes, Marie Björling from the Swedish Sailing Federation and Stefan Rahm, World Sailing, gave their point of view on the Offshore two-handed class being introduced in the 2024 Olympics, together with profiles like Xabi Fernandez and Martin Strömberg.

America’s Cup expert Jack Griffin shared the latest gossip from the 36th AC in Auckland in 2021. Representatives from Match Cup Sweden, Lysekil Women’s Match and Midsummer Match Cup presented news form the match racing highligts on the Swedish west coast this summer. Richard Brisius, co-president of The Ocean Race, shared some insights into the future of the worlds leading offshore race.

“Meetingspot is a fantastic event that brings the Swedish sailing community together. It’s a tradition for many of us to be a part of it, the level of the seminar is very high and you know that you always get a good update on what’s happening in the sport”, says, Richard Brisius.

Also, Stena Line CEO Nicklas Mårtensson, Magnus Hallberg, Event Manager at Göteborg & Co and Mark Gillan, Project Manager at Artemis Technologies talked about ROI:s for brands, and companies as sponsors in the sport and cities that host events.

With an audience of over 600 people, Meetingspot was once again a perfect opportunity for sailing fans to start looking forward to the coming season.

In June 2019, a new international match racing event will take place on the Swedish west coast. Midsummer Match Cup in Skärhamn on the island of Tjörn will not only introduce a new fantastic venue for professional match racing, the event will also be raced with mixed teams.

Premier sailing events have had mixed teams in the past. One example is the Volvo Ocean Race, which had a set of rules that gave an advantage to teams that raced with both men and women in the crew. The open class in international match racing has been open to both women and men. However, Midsummer Match Cup will be the first event that states that all teams must compete with at least two men and two women.

Skärhamn has a rich marine history but this will be the first time that a big international sailing event is staged at the venue. With a sailing arena close to the shore, Skärhamn’s harbour will suit perfectly for match racing. Behind the idea for the new event is Johnie Berntsson, one of the most prominent names on the international match racing circuit for over a decade.

“I am very proud to be a part of starting this event in a place that means a lot to me as a sailor. I started my career sailing on these waters and I’m sure Midsummer Match Cup has a lot to offer. Skärhamn is the perfect venue for the words first strictly mixed team match racing regatta”, says Johnie Berntsson.

The municipality of Tjörn is a close partner to the Midsummer Match Cup as a part of a long-term ambition to build Skärhamn as a venue for match racing and teams that want a great place for training. Ian Williams (GBR) has won five World Championships in match racing and he is thrilled to see a new event organized in Sweden.

“I have always enjoyed racing in Sweden and there is such a big interest in sailing on the west coast. Midsummer Match Cup has a very interesting new concept with mixed teams and I think it will be a great event for sailors as well as the audience, the venue and all the commercial partners to the event”, says Ian Williams.

Lucy MacGregor (GBR), also a former match racing world champion, is positive that the Midsummer Match Cup will attract a lot of spectators and interest from the international sailing community.

“I’m very happy to see that professional female sailors are gaining ground in several parts of the sport, both racing with mixed teams in big events and all-female regattas that attract a lot of attention. The concept of the Midsummer Match Cup can be great compliment to other events and it will be exciting to see a match racing regatta where men and women compete side by side on equal terms”, says Lucy MacGregor.

Midsummer Match Cup will take place on June 25-29 2019. The event is organized by Brandspot AB which been a part of managing events like GKSS Match Cup Sweden, Volvo Ocean Race stopovers and the America’s Cup World Series in Gothenburg.

Kul att se hur seglingstidningen Search Magazine uppmärksammar trenden med mixlag i seglingsvärlden:

“Även på hemmaplan kommer vi att få se mixade lag i framtiden: Midsummer Match Cup, en ny internationell seglingstävling som ska seglas i enskrovsbåtar med mixbesättningar, kommer att arrangeras i Skärhamn med start sommaren 2019. Världseliten inom segling kommer att bjudas in till premiärtävlingen som inte hör till någon serie eller världscup. Få andra stora tävlingar i världen har tidigare varit öppna för enbart mixade team.”

Läs hela krönikan här! 

Brandspot AB will be managing the Midsummer Match Cup 2019, a new international match racing event in the picturesque community of Skärhamn on the Swedish west coast. It will be a grade one event raced in monohulls and with mixed crews.

Skärhamn is a beautiful community on the Swedish west coast, just north of the Marstrand which is well known for hosting big international sailing events. To host the new event here is a long-term commitment both by Brandspot AB as event organizers and by the municipality of Tjörn, to which Skärhamn belongs. Tjörn has hosted Tjörn Runt, one of Sweden’s biggest sailing events for over 50 years and Skärhamn has a rich maritime history.

A Race Village will be built for the event in the harbour of Skärhamn and the racing will take place on Hamnefjorden, close to cliffs and the spectators on shore. With the local businesses and activities playing their part, this will make Skärhamn a unique venue to host a match racing event. Johnie Berntsson, established skipper on the international match racing circuit, started sailing as a kid in Skärhamn.

“It’s going to be an amazing venue for match racing. We have the right mix with the municipality of Tjörn together with Brandspot, local businesses and organisations in order to make this a world-class event”, says Johnie Berntsson.

Elite teams from around the world will be invited to compete in the first edition of the regatta, which is not connected to any series or tour. The fact that the regatta will only be open to mix teams is unique in the world.

“It will be exciting to be a part of creating a new concept in international match racing and to establish the event at such a beautiful and unique venue as Skärhamn. It will be a new kind of event and we are going to work closely with the municipality of Tjörn, local businesses and other key players in the region”, says Jan Torstenson CEO of Stockholm based Brandspot AB.

Brandspot has previously worked with a number of big international sailing events such as Volvo Ocean Race Stopovers in Gothenburg and Stockholm, the America’s Cup World Series in Gothenburg and GKSS Match Cup Sweden at Marstrand.

Dates for the event will be announced shortly.

The Volvo Ocean Race will celebrate 45 years of history with a Legends Race on the final leg of the 2017-18 edition from Gothenburg to The Hague. 

(Photo Credit Must Read: PAUL TODD/Volvo Ocean Race)

The Volvo Ocean Race will celebrate 45 years of history with a Legends Race on the final leg of the 2017-18 edition from Gothenburg to The Hague.

Any yacht to have featured in the Whitbread Round the World Race or Volvo Ocean Race, dating back to 1973-74, will be welcome to join the 2018 Legends Race. The race will be run over the same course, and around the same time, as the closing leg of the Volvo Ocean Race 2017-18, which starts from Gothenburg on 21 June.

The announcement was made at the yacht racing seminar Meetingspot in Gothenburg and follows a hugely successful Legends Regatta that was held before the start of the 2011-12 race in Alicante and exhibitions at the both the Volvo Ocean Race Museum in Alicante and at the finish in Gothenburg in the last edition in 2014-15.

Among those participating at the seminar was Tracy Edwards MBE, who skippered the all-female Maiden team to two leg victories in their class in the 1989-90 race and is planning to reunite her crew and the boat for the 2018 race.

“Maiden was found in a sad state a few years ago in the Seychelles and since then I have been working very hard to get her back, restore her and get her back in her former glory again,” said Edwards.

“She will shortly be shipped back to the UK for a renovation program and our aim is the gather the original all-female crew from 1989-90 and compete in the new Legends Race 2018.”

1989-90 Whitbread Round the World Race: Tracy Edwards, Skipper of Maiden

The plan for the Legends Race is to include a Maxi class, a Volvo Ocean 60 class an Open class. Both Sweden and Holland have a proud history in the Volvo Ocean Race and a large number of fans who have followed the event through the years.

“The Legends Race will add a lot of excitement to the Stopover in Gothenburg because there are many fans in Sweden who are devoted to the history of the Volvo Ocean Race,” said Camilla Nyman, CEO of Gothenburg & Co, organisers of the stopover in Gothenburg. “We’ll be welcoming famous yachts and crews to the heart of Gothenburg and fans will get to see a lot of legendary yachts and familiar faces.”

Frank van der Peet, head of the team organising the finish of the race at The Hague, added: “Holland has a long and successful history with the Whitbread and Volvo Ocean Race so we are very enthusiastic about welcoming these magnificent and historic race boats to The Hague.”

For further information, please email

Brandspot’s Senior Project Manager Ola Åstradsson is officially back from his retirement as a sailor. During  his prime as a professional sailor, Ola led the very successful Nicorette sailing team which among prestigious titles won the Rolex Sydney-Hobart Race. Now 13 years after Ola did his last Sydney -Hobart he is once again taking part in one of the toughest ocean racing events in the world.
“I never thought I would have the motivation to do it again, however I am now on the crew list for Ludde Ingvall‘s 98 ft supermaxi CQS for the Boxing Day start. Chris Dickson was probably my first real sailing idol back in the 80’s, I have sailed against him several times, now we are on the same boat for the first time, and I am on his watch, great stuff”, says Ola Åstradsson.

Follow the race on:!


A few days have passed since the amazing final day of Match Cup Sweden, when Phil Robertson claimed his first match racing World Championship title at Marstrand’s Race Arena. We congratulate Phil and his team on an amazing effort.

And, at Brandspot we are now starting to summarize what we strongly feel is one of the most successful editions of Match Cup Sweden yet. After a long period of planning before the event, and an intense week full of hard work at Marstrand we will now do a thorough evaluation and produce an event report the coming months.

With the new M32:s racing on the arena, many fans have commented on how the sports side of Match Cup Sweden have been upgraded to a new level. And, listening to the feedback from our partners so far, we are very happy that Brandspot are appreciated for our services on the commercial side of the event. We have taken steps forwards when it comes to managing the event’s infrastructure, with our corporate hospitality services for partners, and with advertising and an increased breakthrough in media.

We want to thank our partners, our amazing volunteers, the event’s visitors, the people of Marstrand, the Royal Gothenburg Yacht Club and the World Match Racing Tour for their contributions to making Match Cup Sweden a great success.



June 26, 2015. The Gothenburg Race Village

June 26, 2015. The Gothenburg Race Village

For the second edition running, Brandspot AB has got the assignment to manage a stopover in the the Volvo Ocean Race in Gothenburg. Sweden’s leading event management firm in sailing will continue to build on the success from the finish of the event in Gothenburg in 2015. In 2018, the city will host the penultimate stopover in the 2017-18 edition of the world’s toughest ocean race, a great opportunity to create a fantastic event.

Volvo Ocean Race 2017-2018 starts in Alicante, Spain in the late fall of 2017 and will be the longest edition of the Race yet with a course of 45 000 Nm. The final leg will start in Gothenburg and end in Haag, Netherlands.
“We are very happy to get this prestigious assignment. We will gather our efforts together with the city of Gothenburg and local partners to create an unforgettable event both on land and on the water”, says Brandspot’s CEO Jan Torstenson.

The assignment to manage the stopover comes from Gothenburg & Co.

“To host the Volvo Ocean Race is an opportunity for Gothenburg to continue to establish one of the biggest city development projects in a long time and to launch smart and sustainable ideas ahead of the city’s 400-year anniversary in 2021”, says Camilla Nyman CEO of Gothenburg & Co.



June 26, 2015. The Gothenburg Race VillageJune 26, 2015. The Gothenburg Race Village

Brandspot AB has won the bid to become the new proprietor of Frihamnspiren in Gothenburg during the coming five years. Frihamnspiren is a 630-meter long and 90-meter broad pier on the river Göta Älv, in the heart of the city with great potential to host a wide range of events.

“Brandspot had the clearest plan on how to develop the pier as an event arena”, says Kjell Johansson, at Älvstranden Utveckling AB, the landowner of Frihamnspiren.

When the city of Gothenburg and Älvstranden Utveckling AB put the option to rent Frihamnspiren out on the market, the most important requirement was that any actions taken should be in line with the Vision Älvstaden plan and open and accessible for everyone.

“Frihamnen has proven to be a great venue for residents in Gothenburg and visitors to the city to meet. Now we want to take the next step and utilize the unique possibilities that the pier has”, says Erica Berghagen, CEO of the new Brandspot owned company Frihamnen Arena AB.

Swedish Touring Car Championship racing, go karting, nightclubs, the Volvo Ocean Race and the Louis Vuitton America’s Cup World Series are just a few examples of the many events and activities that have taken place at Frihamnspiren the last couple of years.

“We want to create an arena for all types of events and diversity will be an important watchword in our work. Moving forward, Frihamnen can be a perfect venue for concerts, sports events, conferences and much more”, says Erica Berghagen.

For more information about Frihamnen Arena AB:
Erica Berghagen, CEO of Frihamnen Arena AB: 073-509 18 34
Annica Tisell, Manager of rentals at Älvstranden: 031-368 96 12

Vision Älvstaden

It’s been a busy couple of months with the Volvo Ocean Race in June, Stena Match Cup Sweden in July and the Louis Vuitton America’s Cup World Series Gothenburg in August. Brandspot have been involved in three of Sweden’s biggest events this year and we are proud to see how successful this summer has been.

This weekend, the Super Sailing Summer of 2015 was completed by the most prestigious sailing event in the world coming to Gothenburg for the first time. We are very happy to say that the response from the Swedish fans has been even better than we expected.

Now it’s time to evaluate the work we have done and to look forward to new projects. Summer is soon coming to an end in Sweden but we think we have shown that the business of producing sailing events has a bright and exciting future.