Frida Zetterström, Elodie-Jane Mettraux, Martin Strömberg, Anna-Lena Elled and Richard Mason discussing the Volvo Ocean Race during Meetingspot 2016. 

After the ”super sailing summer” of 2015, it’s clear that Swedish sailing fans are looking forward to the new season. This year’s edition of Meetingspot drew a bigger crowd than ever with over 600 guests in the audience.

Meetingspot is an annual seminar about international yacht racing, organized by Brandspot since 2007, that kicks of the Gothenburg Boat Show. The audience and the venue have grown for every year and this year’s edition on February 5th was no exception. After the Volvo Ocean Race, Match Cup Sweden and Louis Vuitton America’s Cup World Series on the Swedish west coast last year, the interest for yacht racing is bigger than ever.

“The Volvo Ocean Race finish in Gothenburg was a big success and set a new record for visitors in the Race Village during a race finish. That Meetingspot, a discussion about yacht racing, can attract a crowd like this in February shows that the love for the sport is very big in Sweden”, says Richard Mason, Head of Host Port Operations at Volvo Ocean Race and one of the speakers taking part in Meetingspot 2016.


Other speakers on stage from the yacht racing community and Swedish business world included Volvo Ocean Race sailors Martin Strömberg and Elodie-Jane Mettraux, Olympic gold medallist Max Salminen, World Match Racing Tour owner Håkan Svensson, Mike Bowles, Race Director of Sail Training International and Niclas Mårtensson, Deputy CEO Stena Line Group.

The seminar looked back at the highlights from the past season and discussed news from events that are coming up in 2016. Match Cup Sweden will be entering a new era with the introduction of the M32:s on the World Match Racing Tour and a final event at Marstrand with a prize check of 1 million US dollars.
The Volvo Ocean Race is preparing for a new edition with a new route and things are heating up in the America’s Cup ahead of the big final next year.
Sweden has won 35 medals in Olympic sailing over the years and expectations are high ahead of the racing in Rio de Janeiro.

Last but not least, Gothenburg will once again be hosting a world class sailing event when the Tall Ship Regatta comes to town in September.

The agenda included these topics and much more. In case you missed Meetingspot 2016, the live recording of the event can be viewed on Youtube.

On stage during Meetingspot 2016:

Frida Zetterström & Stefan Rahm, Moderators

Richard Mason, Ports Volvo Ocean Race
Martin Strömberg, Volvo Ocean Race sailor
Anna-Lena Elled, Editor Search Magazine
Elodie-Jane Mettraux, Volvo Ocean Race sailor

Fredrik Bergström, Olympic Sailor
Max Salminen, Olympic Sailor
Fia Fjelddahl, Paralympic Sailor
Thomas Rahm, Managing Director Royal Gothenburg Yacht Club

Niclas Mårtensson, Deputy CEO Stena Line Group
Jan Torstenson, CEO Brandspot

Håkan Svensson, CEO Aston Harald
Keith Swinton, World Match Racing Tour Skipper

Max Markusson, Event Director Göteborg & Co
Christian Finnsgård, Techn. Dr. Chalmers University
Mike Bowles, Race Director, Sail Training International
Emma Dyrehag, Ambassador of North Sea Tall Ships Regatta Gothenburg 2016

Oscar Klock, Peter Klocks Memorial Fund
Jack Griffin, America’s Cup Expert
Magnus Augustsson, America’s Cup Sailor
Ola Åstradsson, Project Manager Louis Vuitton America’s Cup World Series Gothenburg




Brandspot have won the bid to be the commercial part of Tall Ship Race Regatta in Gothenburg. The prestigious contract means that Brandspot will be a part of managing one of the largest public events on the Swedish West coast in 2016.

After being highly involved in managing the Volvo Ocean Race finish and the Luis Vuitton America’s Cup World Series in Gothenburg in 2015, Brandspot will now help to manage yet another big event in Gothenburg.

The Tall Ship Regatta is an event on the Tall Ship Races calendar and counts as one of the biggest family event in Europa. The race starts in Blythe, UK and finishes in on the 3-6 of September in Gothenburg. 30 big traditional ships will take part in the event and the yachts will be open to the public in Gothenburg and 250 000 spectators expected to visit the Race Village at Frihamnen.

Brandspot will be managing the commercial side of the event. The aim is to attract partners who want to be a part of the Tall Ship Regatta in Gothenburg and help them with activation and hospitality programmes during the event.


– seminarium om kappsegling direktsänds från Svenska Mässan

Med fantastiska minnen från ”superseglingssommaren” 2015 står vi inför en ny säsong med spännande evenemang på hemmaplan och med guldvittring i Rio de Janeiro. Under Meetingspot 2016 får du höra de senaste nyheterna från kappseglingsvärlden.

I samband med att Båtmässan i Göteborg 2016 smygstartar fredagen den 5 februari arrangeras Meetingspot, ett årligt seminarium med nyheter från svensk och internationell kappsegling. Några av Sveriges främsta seglare organisatörer av internationella regattor och representanter från västsvenskt näringsliv kliver då upp på scenen i Svenska Mässans kongresshall.

Med hjälp av moderatorerna Frida Zetterström och Stefan Rahm ska de diskutera höjdpunkter från sommaren 2015. Men också vad vi har att se fram emot under den kommande säsongen och vad det betyder för Göteborg att vara ett nav i seglingsvärlden.

Meetingspot 2016 ger nya infallsvinklar på internationell kappsegling och allt kan följas via direktsändning på nätet.

Från 16.00 – 18.00 kan du följa seminariet live och bland annat få svar på följande frågor:

Tid: 5 januari, klockan 16.00 – 18.20
Följ på Twitter: @Brandspot_com

Talarlista under Meetingspot 2016:

Frida Zetterström & Stefan Rahm, Moderatorer
Richard Mason, Hamnstopsansvarig Volvo Ocean Race
Martin Strömberg, Volvo Ocean Race-seglare
Anna-Lena Elled, Chefredaktör Search Magazine
Elodie-Jane Mettraux, Volvo Ocean Race-seglare
Fredrik Bergström, landslagsseglare
Max Salminen, landslagsseglare och OS-guldmedaljör
Thomas Rahm, Klubbdirektör Göteborgs Kungliga Segelsällskap
Niclas Mårtensson, Vice VD Stena Line Group
Jan Torstenson, VD Brandspot
Håkan Svensson, VD Aston Harald
Keith Swinton, Seglare World Match Racing Tour
Max Markusson, Evenemangschef Göteborg & Co
Christian Finnsgård, Teknisk doktor Chalmers
Mike Bowels, tävlingsledare Sail Training International
Emma Dyrehag, Ambassadör för North Sea Tall Ships Regatta Göteborg 2016
Oscar Klock, Peter Klocks minnesfond
Jack Griffin, America’s Cup-expert
Magnus Augustsson, America’s Cup-seglare
Ola Åstradsson, Projektledare Louis Vuitton America’s Cup World Series Gothenburg
Bengt Wallin, Mässgeneral Båtmässan

The summer of 2015 will go down as one of the best ever for the sailing enthusiast on the West Coast of Sweden. With three of the arguably biggest circuits in the sailing world visiting the area in a few months time there has been plenty of high quality action for the local audience and inspiration for the aspiring sailors.

On June 21 the Volvo Ocean Race opened up its event area on the Frihamnen pier in Gothenburg, welcoming an overwhelming crowd despite the delayed finish from the six competing teams. The inlet was crowded by spectator boats as the fleet arrived in Gothenburg the day after and the successful week of activities, pro am sailing and entertainment was crowned by the last in-port race of the regatta.

The sailing fans got little rest after that as the focus was shifted 40 minutes north, to the island of Marstrand, where the match racing elite gathered for the 21st edition of Stena Match Cup Sweden. Another fantastic week of world class sailing, successful sponsor activation and beautiful weather resulted in another victory for the Swede Björn Hansen, who has proven to be difficult to beat in Marstrand.

But we’re a not done just yet. Between August 27-30 the Louis Vuitton America’s Cup World Series comes to Gothenburg and the six teams continue to prepare for the 35th Louis Vuitton America’s Cup, which is to be held in Bermuda in 2017. The event area will be located on the Frihamnen pier and the sailing action can be seen both in Långedrag, where the main race course will be, and in the harbour inlet.

For more information on the Louis Vuitton America’s Cup World Series Gothenburg, be sure to follow our website and our Facebook page!

This summer, the Swedish event management company Brandspot and the Swedish America’s Cup challenger Artemis Racing will be bringing the action filled America’s Cup World Series to Gothenburg.

Brandspot has worked with international sailing events for many years and the company is currently involved in both the Volvo Ocean Race finish and Stena Match Cup Sweden on the Swedish west coast. The summer of 2015 will be a busy season for the event managing company, as they will also be managing the America’s Cup World Series event in Gothenburg in the end of August on behalf of Artemis Racing.

“It is an incredibly exciting project for us and we are proud to play a part in bringing one of the most prestigious events in sports to a broad Swedish audience, and making Gothenburg an arena for the most exciting form of sailing in the world”, says Cecilia Haraldson, Senior Project Manager at Brandspot.

“We’re very excited to be working with Brandspot to host this stage of the America’s Cup World Series in Gothenburg. Brandspot’s extensive experience & local knowledge gives us great confidence that this will be a spectacular event, and as a Swedish team, we are of course looking forward to racing on home waters in front of a home crowd”, says Iain Percy, Artemis Racing Team Manager.

With history dating back to 1851, the America’s Cup is among the world’s oldest sporting trophies. In the modern version of the event, the biggest stars in sailing compete in short races close to shore in catamarans that literally fly above the water at up to 40 knots of speed. “The Cup” is a unique experience for spectators and big efforts are made to make the TV-production from the event exciting and easy to follow.

In the America’s Cup World Series, international teams will compete to gather points that they will be bringing in to the America’s Cup Qualifiers in Bermuda 2017. The series plays an important part in deciding which team that will get to challenge Oracle Team USA in the 35th edition of the America’s Cup. The event in Gothenburg takes place on August 27th -30th, and the Race Village will be situated in the heart of the city.

For more information, please contact:

Fabian Bengtsson, Press Officer Brandspot
+46 704 597 212

Cecilia Haraldson, Project Manager Brandspot
+46 706 091 091

The Gothenburg Boat Show is a great time to start looking ahead towards a warmer season. As the Boat Show opens today, Brandspot are hosting the seventh annual Meetingspot – a seminar that highlights news from the international sailing community with the help from some of the biggest names in the sport

 Over 550 people will take part in the seminar but Meetingspot 2015 will also be broadcasted live through our Youtube channel.

We are all looking forward to the finish of the Volvo Ocean Race in June, Stena Match Cup Sweden at Marstrand and the America’s Cup World Series in Gothenburg. The biggest sailing events in the world are coming to the Swedish west coast this summer events and all of the will be discussed during Meetingspot 2015. The live broadcast starts at 1600 (CET) and you can find it here! 



Brandspot are proud to take another big step in the launch of a new one-design class designed for match racing at any place and on any level, from the World Match Racing Tour to club sailing. Fresh from the Boatyard in Hungary, the first B38 Match will be presented for the first time at The Gothenburg Boat Show.

The launch of the B38 Match is exciting news for sailors and big events on the international match racing circuit as well as for fans of the sport around the world. It is a very welcome initiative that aims at making match racing even more exciting while maintaining its principles as a fair and easily accessible sport”, says James Pleasance, CEO of the World Match Racing Tour.

In order to create a robust fleet of yachts made for match racing, a sport with close margins and filled with action filled duels, the B38 Match is built with a sandwich construction of glass fibre, Dyvinicell and vacuum injected Vinyl Ester. Also, we will be testing the new yacht vigorously this spring with the help of top ranked international Match Racing sailors.

The project is a joint venture between Brandspot AB, Sailfish Sports Yachts, Danish Marine Desing and Hong Kong First Pacific Ltd. The Hungarian boatyard Pauger, which has also built the RC44 fleet, has built the moulds and prototype for the B38 Match.

We have already started discussions with a number of key figures in the international match racing community and the B38 Match is now available on the open market for premier World Match Racing Tour events, yachts clubs, Match Race Centre’s and private individuals at a very affordable introduction price.


Facts B38 Match:
LOA: 11,50 m
LWL: 10,56 m
BOA: 3,24 m
Draft: 2,10 m
Displacement: 3,900 kg
Keel weight: 1,800 kg
Sail area: 72,80 m2
Rig and deck hardware are provided by Seldén Mast AB
Sails are provided by North Sails Gothenburg
Running rigging is provided by Liros
Rope clutches are provided by Spinlock

For more information, please contact:
Fabian Bengtsson, Press Officer Brandspot
+46 704 59 72 12

Ola Åstradsson, Project Manager Brandspot
+46 732 49 91 21

The Volvo Ocean Race finish in June followed by Stena Match Cup Sweden in July – 2015 is packed with sailing excitement. Now the summer is complete after the announcement that Gothenburg will host a America’s Cup World Series event in late August.

Artemis Racing and the City of Gothenburg are set to host an America’s Cup World Series event during the last weekend of August (28th – 30th) 2015.

The America’s Cup is the oldest trophy in sport, pre-dating the modern day Olympics by 45 years, and the America’s Cup World Series is the first stage of competition in the 35th America’s Cup.

Beginning in the summer of 2015, the circuit will feature all of the America’s Cup teams racing in one design AC45 catamarans, providing an early opportunity to win points that will carry forward into the next stage of the competition.

The overall ranking position in the America’s Cup World Series will determine the starting points score of the teams in the America’s Cup Qualifiers in 2017.

“It’s super exciting to announce that the America’s Cup World Series is coming to Sweden next year. It will provide a great opportunity for Artemis Racing to showcase our sport and our America’s Cup program” said Iain Percy, Artemis Racing’s Team Manager.

“There is an incredible momentum within the group right now, and we hope that the Swedish public will be out in force to cheers us on. We’re really looking forward to showing them what we can do next August”, said Fredrik Lööf, 3 time Olympic medallist and tactician for Artemis Racing.

Max Markusson, Event Manager at Göteborg and Co, commented “Gothenburg is a city with a proud maritime history and next year will see a summer of global sailing events. It’s a historic occasion with not only Volvo Ocean Race in June, but also America’s Cup World Series in August. Artemis Racing are taking on an incredible challenge and for us the races will provide a global platform to showcase the city by the water, and it will be a spectacular event for the people of Gothenburg”.

Max Salminen, Olympic Champion and grinder for Artemis Racing, said “It’s amazing what’s happening in sailing right now with the move to foiling boats. The AC45 is definitely the most exciting boat I’ve ever sailed, it’s just an incredible feeling when it lifts up and takes off.”

“Having a fleet of foiling AC45s racing in Gothenburg will be a spectacular sight and one not to miss”.

Racing will take place either on the Gota River close to the city centre, or at Långedrag, and the race village will be located in Frihamnen.

“One of the goals of the America’s Cup World Series is to connect our teams with their fans,” said Harvey Schiller, Commercial Commissioner of the America’s Cup. “This event in Gothenburg will bring the racing close to shore. and allow Swedish America’s Cup fans an opportunity to experience the speed, power and excitement of America’s Cup racing in person.”